KELOWNA – The communities of Lake Country and West Kelowna are eligible to receive a total of $14,200 for projects that help grow tourism. The funding comes from our government’s Community Tourism Opportunities (CTO) program administered by regional destination marketing organizations. In all these communities it is administered by the Thompson Okanagan Tourism Association.
The local communities and programs receiving CTO funding are:
- Lake Country
- Branding implementation ($5,000)
- West Kelowna
- Image bank ($3,000)
- Westside Wine Trail ($2,000)
- Music in the Park & Westbank Outdoor Market ($2,000)
- Promotional materials Events ($1,500)
- Cultural brochure ($700)
- TOTAL: $9,200
“West Kelowna has some really interesting programs, and while they’re directed at driving tourism, residents also enjoy the Westside Wine Trail, Music in the Park and the outdoor market.”
– Westside-Kelowna MLA Ben Stewart
“Kelowna and the Okanagan are a tourism hotspot, and for those of us lucky enough to live here, it’s easy to see why. This funding will help the Thompson Okanagan Tourism Association develop marketing strategies to bring in more visitors to experience what I believe is the most beautiful place on Earth.”
– Kelowna-Mission MLA Steve Thomson
- The CTO program is administered by the province’s six regional destination marketing organizations which receive the funding from the Ministry of Jobs, Tourism and Innovation. Successful applicants must have matching funds for their projects and they receive their funding after successful completion of their projects.
- This is the fifth year the CTO program has been in operation, and it has grown in popularity each year.
- Both marketing and development projects are eligible under the program which reimburses communities following successful completion of their approved projects. Some examples of initiatives supported include print and broadcast advertising, event promotion, interpretative maps, tourist-related signage, online activities, tourism brochures and research.
- Our government is providing over one million dollars shared among 307 grassroots projects. More than 100 communities in all parts of the province have projects that are eligible for funding.